About us

MSCHF IS AN ART COLLECTIVE THAT ENGAGES ART, FASHION, TECH, AND CAPITALISM. THE COLLECTIVE SUBVERTS MASS/POPULAR CULTURE AND CORPORATE OPERATIONS AS TOOLS FOR CRITIQUE AND INTERVENTION. MSCHF, AS A PRACTICE AND AS AN ENTITY, MANIFESTS THE AMBITION FOR CREATIVE WORK / A CREATIVE ENTITY TO WIELD REAL TANGIBLE POWER (IN CULTURE; ON THE WORLD STAGE; AS MEASURED AGAINST THE CULTURAL POWER HELD BY WORLD-STRADDLING COMPANIES, CELEBRITIES, AND MEDIA ENTITIES). AFTER CREATING THE ONE HUNDRED THOUSAND AND ONE MILLION DOLLAR PUZZLES, MSCHF HAS SET ITS SIGHTS EVEN HIGHER AND RELEASED THE TWO MILLION DOLLAR PUZZLE!